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Twitter Inc.•New York City and San Francisco•Aug 2019 - Jan 2023
Product Manager
- Revitalized and relaunched TweetDeck to millions of active users, earning coverage in TechCrunch and The Verge.
- Designed and shipped Workspaces (Decks) — a new way for power users to organize columns into separate, themed workspaces with single-click switching.
- Expanded column types to include Topics, Explore, Events, Moments, and Bookmarks, bringing more of Twitter's core experience into TweetDeck.
- Built a full-featured tweet composer with native support for polls, GIFs, images, and emojis to match the Twitter web app.
- Added advanced search capabilities for sophisticated content discovery and filtering.
- Led a UI redesign with a Twitter-inspired layout and adjustable column widths.
- Explored TweetDeck as a subscription product, contributing to the product foundation that later became part of Twitter Blue.
- Improved onboarding and activation flows, increasing new user activation by 15%.
- Led cross-functional teams through research-driven experimentation.
Press Coverage
We're testing new features in TweetDeck for a small group in the U.S., Canada and Australia. These include a full Tweet Composer, new advanced search features, new column types, and a new way to group columns into clean workspaces. https://t.co/7bTiwBPmea
— Kayvon Beykpour (@kayvz) July 20, 2021
TechCrunch · Jul 20, 2021
Twitter tests a TweetDeck revamp it hopes to make a subscription product
Twitter began testing a new set of features for TweetDeck — including a full tweet composer, advanced search, new column types, and workspaces — exploring how it could become part of Twitter's subscription offerings.
The Verge · Jul 20, 2021
TweetDeck gets a major redesign with new column types, workspaces, and subscription hints
The redesigned TweetDeck introduces "Decks" — organized workspaces of column sets — alongside new column types like Topics, Explore, Events, Moments, and Bookmarks.
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