Hi, I'm Rohan Kapuria

Start with the why. Understanding the underlying problem and user pain points is more important than jumping to solutions. I invest heavily in user research and data analysis before defining product requirements.

Data informs, but doesn't dictate. While I'm deeply analytical and rely on metrics to guide decisions, I also recognize that not everything worth building can be measured upfront. Sometimes you need to make bold bets based on vision.

Ship, learn, iterate. Perfect is the enemy of good. I believe in getting MVPs in front of users quickly, learning from real usage, and continuously improving. The best products are never "done."

Empower the team. Great products are built by great teams. I focus on creating clarity of purpose, removing blockers, and empowering designers and engineers to do their best work.