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QVC Group•New York City•Feb 2023 - Jan 2025
Lead Product Manager
- Led Sune, a 0-to-1 two-sided e-commerce marketplace connecting shoppers with makers of handmade products.
- Grew the iOS app from concept to 700K downloads with a 4.5 App Store rating.
- Built product strategy for a seller base largely made up of small businesses (<$1M annual revenue), with a focus on discoverability and trust.
- Defined product vision and roadmap, driving a 3x increase in engagement and conversion through personalization and modern UX.
Note: All information on this page is publicly available and non-confidential.
The Vision
Sune was built to reimagine how people discover and buy handmade products. We believed that small makers deserved a platform where their craftsmanship could shine—not get buried in algorithmic noise.
The core insight: shopping for handmade goods is inherently emotional and story-driven. Buyers want to know who made something, why they made it, and what makes it special. Traditional e-commerce listings strip that context away.
Sune put video at the center of the experience—letting makers share their stories in their own words, while giving shoppers a relaxed, discovery-first way to browse. The goal was to make online shopping feel like wandering through a craft fair: serendipitous, personal, and joyful.
Sune App in Action
As the first PM at Sune, I owned and shipped all the features below, growing the app from concept to 700K downloads
Note: Videos may contain sound
Home & Video Feed
Personalized home experience with shoppable video content
Discover Feed
Swipeable video discovery tailored to user intent
Cart Experience
Seamless product discovery and purchase flow
Sune Series
Original mini-series featuring makers of handmade products
Product Search
Semantic search for natural language product discovery
Home & Video Feed
Personalized home experience with shoppable video content
Discover Feed
Swipeable video discovery tailored to user intent
Cart Experience
Seamless product discovery and purchase flow
Sune Series
Original mini-series featuring makers of handmade products
Product Search
Semantic search for natural language product discovery
Sune was sunset in early 2025 as part of a broader strategic shift at Qurate Retail Group. The innovations and learnings from the product continue to inform the company's digital commerce strategy.
Press Coverage
Beauty Independent · Nov 22, 2024
Qurate Retail Group Shutters Gen Z Livestreaming App Sune
“The Sune business has been an incredible source of innovation and learning, and those insights will be valuable as we move into this next phase of growth.”
Retail TouchPoints · Mar 13, 2024
How HSN and QVC Parent Qurate is Working to Crack the Code of Livestreaming
“We really believe that v-commerce is the future of ecommerce. The primary reason we believe this is consumers today, particularly young consumers, discover almost everything through short-form video experiences.”
QVC Group · Press Release · Apr 4, 2023
Introducing Sune – A Next-Generation Experiential Shopping Platform
“Sune's mission is to provide a joyful, inspirational and relaxing experience, where users can easily connect and directly engage with remarkable ‘under-discovered’ products from new and emerging brands.”
Shaped.ai · Case Study
Sune: Personalized Discovery for Handmade Shopping
“Our goal was to create a personalized shopping experience that felt like window shopping at a craft fair. With Shaped, we've been able to achieve that.”
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